Google AdWords is an effective way for you to reach potentially millions of users, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network.
When you create an AdWords keyword-targeted ad, you choose keywords for which your ad will appear and specify the maximum amount you’re willing to pay for each click.
- You only pay when someone clicks on your ad
There’s no minimum monthly charge with AdWords. You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports in your online AdWords account control centre.
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